The Packaging and Packaging Waste Regulation (PPWR) is designed to reduce greenwashing by ensuring that environmental claims made about packaging are clear, accurate, and supported by evidence. While the PPWR does not regulate all environmental claims, it introduces specific rules for packaging and complements other EU legislation, particularly ...

In our previous articles, we have explored the different economic operators defined under the PPWR, as well as the producer definition, which may apply to three of these operators: the manufacturer, the importer, and the distributor. However, another important actor deserves special attention: the Authorised Representative (AR). Both producers and ...

As we have seen in the last article, establishing who are the economic actors in the PPWR is decisive to reach compliance with this legislation. It is crucial to understand that the terms “Producer” and “Manufacturer” carry two different concepts in light of the PPWR: While “Manufacturer” is one of the economic actors, “Producer” can be considered ...

The PPWR introduces new requirements for companies that manufacture, import, distribute, make available or unpack packaging within the European Union. A central starting point for understanding these obligations is one key question: Which role does a company play within the supply chain? Article 3(12) of the PPWR defines the relevant economic ...

The question of what actually qualifies as packaging under the new EU Packaging and Packaging Waste Regulation, the PPWR, is less straightforward than it may seem at first glance. The new European packaging regulation has already entered into force and will begin to apply in all Member States in August of this year. It introduces numerous new ...