---
title: "Packaging Regulation & PPWR: Why B2B Companies Must Act Now"
description: "Packaging Regulation & PPWR: Why B2B Companies Must Act Now\nVerpackungsverordnung & PPWR: Warum auch B2B-Unternehmen jetzt handeln müssen"
---

[Blog 1cc](https://blog.1cc-consulting.com/en)

# [Packaging Regulation & PPWR: Why B2B Companies Must Act Now](https://blog.1cc-consulting.com/en/packaging-regulation-ppwr-why-b2b-companies-must-act-now)

 Written by [Alisa Maier](https://blog.1cc-consulting.com/en/author/alisa-maier) | Feb 27, 2026 11:56:54 AM

Packaging regulations are still widely perceived in many companies as a classic B2C issue.  
However, this rule-of-thumb is becoming increasingly inapplicable.

Current legislative developments at both the national and European level – particularly with regard to the upcoming EU Packaging and Packaging Waste Regulation (PPWR) – make one thing clear: B2B companies are increasingly coming into regulatory focus.

Transport, industrial, and reusable packaging will be significantly more integrated into the scope of Extended Producer Responsibility (EPR) in the future – with concrete obligations, documentation requirements, and risks along the entire supply chain.

**Packaging Regulation in Transition: From National Rules to an EU-Wide Framework**

Regulatory requirements for packaging are evolving dynamically. In addition to existing national packaging laws, the PPWR will, for the first time, establish a harmonized European legal framework.

Key objectives of current and upcoming regulations include:

The scope of application is being gradually expanded, further including packaging types that were previously considered less critical in the B2B context.

A widespread misconception is that packaging regulation applies exclusively to sales packaging in end-consumer business. In fact, many regulations already apply and will increasingly apply to B2B packaging, including:

B2B companies are particularly affected if they:

This creates concrete regulatory obligations that, in practice, are often underestimated or not fully addressed.

**Extended Producer Responsibility: More Than Just Registration**

Extended Producer Responsibility entails far-reaching obligations that will further increase under the PPWR. These go well beyond a one-time registration and include, among others:

Especially in the B2B environment, it is common to find that packaging is incorrectly classified or that responsibilities along the supply chain have not been clearly defined.

 

**Typical Challenges in the B2B Context**

Project experience shows that recurring problem areas are:

These factors not only increase the risk of back payments or fines but may also impact market access and the ability to deliver.

**What B2B Companies Should Do Now**

In light of the upcoming PPWR requirements, a proactive and structured approach is recommended:

**1. Analyze the packaging portfolio**  
Which types of packaging are used, in which countries, and in which role?

**2. Clearly define producer responsibilities**  
Who is legally responsible – at the national and EU level?

**3. Establish robust processes and a reliable data foundation**  
Volumes, materials, and reporting must be consistent and auditable.

**4. Prepare specifically for the PPWR**  
Companies that act today can avoid future operational and regulatory disruptions.

Packaging regulation is no longer a purely B2C issue. B2B companies are increasingly directly affected – both from a regulatory and an operational perspective. Those who act now create transparency, reduce risk, and position themselves for upcoming EU requirements.

We support you in implementing EPR and PPWR requirements in a structured, legally compliant, and practical way.

 

[View full post](https://blog.1cc-consulting.com/en/packaging-regulation-ppwr-why-b2b-companies-must-act-now)

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